22
Basics of SEO
Filed Under (SEO) by admin on 22-02-2009
Search Engine Optimization is also known as SEO. This is in reference to the method of optimizing websites to obtain higher rankings in search engines by using specific keywords. Top rankings in the search engines brings visitors to your website.
Thousands of books and other resources are available on SEO. This is a wide-ranging subject. Consultants can be paid thousands of dollars to work on corporate websites.
Website Ranking
The initial step is to understand how search engines look at and rank websites. Google has a page ranking system. When your page has a higher rank, your website is considered more important. Larger and more relevant websites receive a higher ranking.
Keywords
Keywords are terms that users enter into search engines. These are the words you want associated with your site. You should work to be as specific as possible when choosing your keywords. Do not assume that a word like “dresses” will get your website into the top ten. There are some who believe you should put keywords in your site domain name as well. Everyone thinks that you need keywords in your title and description, though. Search engines give high priority to those fields so it is most effective to place the keywords in those areas. The search engines look at page headers, so you should put your keywords and descriptions there as well. You should also include your keywords in the H1 and H2 tags on your website.
Content
Next, you will want to use the keywords you’ve picked for your site to change the content of your site. It’s good to have a lot of pages on your website — the more the better. Google and Yahoo and many other search engines give a higher priority to larger websites.
Another important part of SEO is backlinks. When another website links to your website, it is known as a backlink. You want as many backlinks as you can get. If your goal is excellent search engine rankings, you must acquire as many backlinks as you can. You need hundreds and even thousands of backlinks. This is even more necessary if the market you are in is a competitive one.
More and more, backlinks are added through article submission. Write articles that are relevant to your website’s content and submit them to article directories. Each time you submit your site, that’s another backlink to your website.
Directory Submission occurs when you enter your website into website directories. This is a really excellent way to generate backlinks. It is also a good way to get specifically targeted traffic to visit your website. The more directories you submit your site to, the better.
