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Social bookmarks have emerged as a very reliable and a matured way of sharing and organizing on the internet. Unlike link building, where backlinks are provided at relevant places in the content of websites, which ultimately point to your website, social bookmarks work like normal bookmarks. Here you add a metadata to any website content which you feel could be helpful to any other person. An added advantage with social bookmarking is that it shows in brief what the bookmarked site contains, without searching and navigating the actual web pages. Thus it is more time saving and gaining prominence today because of serving as an apt medium to form social groups.

Corporate people and others like library services are using it fully to be in touch with all other members. These bookmarks can even be categorized on the basis of tags, search engine and any thing which simplifies it. Thus, in a way, it is a hassle-free exercise online. Such social bookmarking can be done publicly or privately where the former is open to all whereas the latter can be accessed by selected people.

Social bookmarking services also facilitate the identification or the counting of people who have bookmarked a specific website, thereby letting you know who all have showed interest or liked the particular website content. Now, ratings and adding comments has also been started and the bookmarks can even be emailed, imported or exported between different browsers. Thus, it is serving as a good resource of sharing and managing web content.